A mere ten years ago, watching television was a whole different viewing experience. Cable television and DVD players were key components for visual entertainment. Today cable subscribers are rapidly declining, while the number of Streaming or Subscription Video On Demand (SVOD) users is heavily increasing. The fuel of this revolution is known as Netflix. Although the company started with DVD sales and rentals via mail, Netflix introduced streaming content in 2007, leading to the SVOD phenomenon people have become accustom to today.
In the beginning, Netflix was a luxury. Now, however, it has become a societal norm. Drawn to the accessibility that Netflix provides, new viewer expectations have been put into place. Being able watch what you want, when you want, and where you want it opened up the door to binge watching television series. Watching multiple episodes in one sitting is the investment that leads to the dedication that fans develop for their shows. It is then that society establishes the phrase “Netflix and Chill,” emphasizing the notion that watching Netflix is a way of life.
In 2013, Netflix begin producing it’s own content – Netflix Original Series. Because it is exclusive to subscribers, the only way to watch this original content is to become a paying viewer. This forces society to see Netflix as a necessity. Due to the success of Netflix Original Series, other SVODs, such as Hulu, Amazon Prime Video, and HBO Go, followed this trend by creating original content of their own. Although it now has many SVOD competitors, Netflix was the first of its kind to pave the way.